© Zakaria Mira — Agadir, Morocco, 08/09/25. All rights reserved.
Morocco
as a starting point
In Morocco, perfume accompanies life far beyond the simple act of applying fragrance. It can take the form of a few drops placed on the skin, a delicately scented fabric, or a home prepared before receiving guests. It accompanies celebrations, gestures of hospitality, and more intimate moments.
Customs vary from family to family, but they share the same idea: perfume is not worn solely to be noticed. It contributes to a presence, to an atmosphere. Sometimes, a scent even becomes so closely associated with a person's memory that it brings them back to mind years later.
© Zakaria Mira — Marrakech, Morocco, 10/09/24. All rights reserved.
© Zakaria Mira — Marrakech, Morocco, 09/09/24. All rights reserved.
The legacy
moving
The House does not seek to reproduce an old or folkloric image of Morocco. It draws on this heritage to build a contemporary perfumery, capable of creating links between cultures and eras.
Morocco thus becomes a starting point, never a limit.
From one shore
to the other
Andalusia naturally fits into this story. On both sides of the Mediterranean, Morocco and the Iberian Peninsula share influences, materials, architecture, and a similar attention to gardens, colors, and scents.
From this dialogue was born Passion Ibérica, the House's first collection. A Spain told through the Moroccan and personal gaze of Zakaria Mira.
